{"id":6742,"date":"2025-06-10T12:02:00","date_gmt":"2025-06-10T10:02:00","guid":{"rendered":"https:\/\/collabeez.com\/?p=6742"},"modified":"2026-03-01T14:34:30","modified_gmt":"2026-03-01T13:34:30","slug":"mediaplan","status":"publish","type":"post","link":"https:\/\/collabeez.com\/en\/2025\/06\/10\/mediaplan\/","title":{"rendered":"Media Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6742\" class=\"elementor elementor-6742\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-291d2c8 e-con-full e-flex e-con e-parent\" data-id=\"291d2c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2da5634 e-flex e-con-boxed e-con e-child\" data-id=\"2da5634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cae08c7 e-con-full e-flex e-con e-child\" data-id=\"cae08c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.3,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:100,&quot;end&quot;:100}},&quot;background_motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fbffa4 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"4fbffa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2037\" height=\"1078\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311.png\" class=\"attachment-full size-full wp-image-6864\" alt=\"Case Mediaplan - MediashopTV\" srcset=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311.png 2037w, https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311-300x159.png 300w, https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311-1024x542.png 1024w, https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311-768x406.png 768w, https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311-1536x813.png 1536w, https:\/\/collabeez.com\/wp-content\/uploads\/2025\/07\/Case_MediaplanMediaShop24_Banner01-e1755770492311-18x10.png 18w\" sizes=\"(max-width: 2037px) 100vw, 2037px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89b1e55 e-con-full e-flex e-con e-child\" data-id=\"89b1e55\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1502b4a elementor-widget elementor-widget-heading\" data-id=\"1502b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Social Media -&nbsp;<p>Zielgruppen verstehen. Mehrwerte schaffen. Kampagnen optimieren.<span style=\"color: var( --e-global-color-text );font-family: var( --e-global-typography-589c11b-font-family ), sans serif;font-size: var( --e-global-typography-589c11b-font-size );font-weight: var( --e-global-typography-589c11b-font-weight );letter-spacing: var( --e-global-typography-589c11b-letter-spacing );background-color: var( --e-global-color-452a876 )\"><\/span><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f4a8a elementor-widget elementor-widget-heading\" data-id=\"47f4a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media Plan x Collabeez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2ea69 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1a2ea69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3376fb e-con-full e-flex e-con e-child\" data-id=\"c3376fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e0e73 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d2e0e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kunde<\/strong><br \/><a href=\"https:\/\/media-plan.de\/\">Media Plan GmbH<\/a> \/<br \/><a href=\"https:\/\/www.mediashop.tv\">MediaShop TV<\/a><\/p><p><strong>Services<\/strong><br \/>Social Media Strategy<br \/>Content Strategy<br \/>Performance Consultancy<br \/>Reporting<br \/>Brand Consulting<\/p><p><strong>Jahr<br \/><\/strong>2024-2025<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a77edf0 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a77edf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In diesem Projekt unterst\u00fctzen wir die Agentur <strong><a href=\"https:\/\/media-plan.de\/\">M<\/a><a href=\"https:\/\/media-plan.de\/\">edia Plan GmbH<\/a> <\/strong>im Bereich Social Media Client Betreuung. Dabei betreuten wir den Kunden <a href=\"https:\/\/www.mediashop.tv\/\"><strong>MediaShop TV<\/strong><\/a> bei ihrer konzeptionellen und strategischen Ausrichtung in ihren Social Media Kampagnen.<\/p><p>Unsere Aufgaben umfassten neben detaillierten Analysen und Reportings der MediaShop.TV-Kan\u00e4le (Facebook, Instagram, TikTok, Pinterest) auch strategische Kampagnenempfehlungen f\u00fcr saisonale Highlights sowie die gro\u00df angelegte Multichannel 25-Jahre-Jubil\u00e4umskampagne.<\/p><p>Au\u00dferdem konzipierten\u00a0 wir den (Paid) Social-Media-Launch von zwei renommierten internationalen Marken aus der Beauty und Leichtg\u00fcter Branche sowie drei Eigenmarken von MediaShop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div data-eael_duration=\"{&quot;transitionDuration&quot;:1000}\" data-eael_easing=\"{&quot;transitionEasing&quot;:&quot;ease&quot;}\" data-eael_hover_duration=\"{&quot;transitionDuration&quot;:1000}\" data-eael_hover_easing=\"{&quot;transitionEasing&quot;:&quot;ease&quot;}\" class=\"eael_hover_effect elementor-element elementor-element-3325f99 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"3325f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:51,&quot;sizes&quot;:[]},&quot;navigation&quot;:&quot;both&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;eael_hover_effect_general_settings_easing&quot;:&quot;ease&quot;,&quot;eael_hover_effect_general_settings_hover_easing&quot;:&quot;ease&quot;}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Bild Karussell\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/06\/Project-Outline01-768x768.png\" alt=\"Project Outline01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/06\/mp_services02-768x768.png\" alt=\"mp_services02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/06\/mp_services01-768x768.png\" alt=\"mp_services01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/06\/results01-768x768.png\" alt=\"results01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/06\/results02-768x768.png\" alt=\"results02\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/collabeez.com\/wp-content\/uploads\/2025\/06\/results03-768x768.png\" alt=\"results03\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1c8e0b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e1c8e0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bb8a81 e-con-full e-flex e-con e-child\" data-id=\"1bb8a81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7793b53 e-con-full e-flex e-con e-child\" data-id=\"7793b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58476e elementor-widget elementor-widget-heading\" data-id=\"d58476e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eaded0 e-flex e-con-boxed e-con e-child\" data-id=\"7eaded0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19e4932 elementor-widget elementor-widget-text-editor\" data-id=\"19e4932\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Analyse, Performance &amp; Reporting\u00a0<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p>Strategische Beratung zur Performance-Optimierung von Paid Social Media Kampagnen: <br \/>Plattform\u00fcbergreifend auf Meta, TikTok und Pinterest \u2013 inklusive Empfehlungen zu performancestarken Content-Formaten.<\/p>\n<\/li>\n<li>\n<p>Analyse und Optimierung von Produkt-, Saison- und Highlight-Kampagnen:<br \/>Zielgerichtete Auswertungen zur Steigerung von Reichweite, Engagement und Conversion Rates.<\/p>\n<\/li>\n<li>\n<p>KPI-basierte Erfolgsanalysen mit Handlungsempfehlungen:<br \/>Detaillierte Auswertung relevanter Key Performance Indicators zur datenbasierten Steuerung der Kampagnenstrategie.\u00a0<\/p>\n<\/li>\n<li>\n<p>Tool-Empfehlungen f\u00fcr Analyse, Reporting &amp; Projektmanagement: <br \/>Auswahl und Integration geeigneter Tools f\u00fcr effiziente Workflows und pr\u00e4zise Erfolgsmessung.<\/p>\n<\/li>\n<li>\n<p>Wettbewerbs- und Zielgruppenanalysen f\u00fcr datengest\u00fctzte Kampagnenoptimierung: <br \/>Identifikation relevanter Markt- und Zielgruppen-Insights zur gezielten Positionierung.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Konzeption, Strategie &amp; Content<\/strong><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<p>Social Media- Brand Launch:<br \/>Konzeption f\u00fcr f\u00fcnf internationale FMCG Marken in den M\u00e4rkten DACH &amp; NL. Inklusive Empfehlungen zur Budgetplanung sowie fundierter Brand-, Zielgruppen- und Marktanalysen und Monitoring.\u00a0<\/p>\n<\/li>\n<li>\n<p>Content-Strategie f\u00fcr saisonale Kampagnen:<br \/>Kreative Konzeptentwicklung und Redaktionsplanung f\u00fcr relevante Anl\u00e4sse wie Neujahr, Fr\u00fchling\/Sommer, Black Friday und Weihnachten oder Produkt-Einf\u00fchrungen.<\/p>\n<\/li>\n<li>\n<p>Multichannel-Kampagnenentwicklung f\u00fcr das 25-j\u00e4hrige Jubil\u00e4um von MediaShop:<br \/>Inklusive Kampagnenkonzept, Mediaplanung und kanal\u00fcbergreifender Umsetzung zur St\u00e4rkung der Markenpr\u00e4senz.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5a1bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"be5a1bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8a9f83 e-con-full e-flex e-con e-child\" data-id=\"a8a9f83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a75149b e-con-full e-flex e-con e-child\" data-id=\"a75149b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47140d5 e-con-full e-flex e-con e-child\" data-id=\"47140d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66726b3 elementor-widget elementor-widget-heading\" data-id=\"66726b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Findings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eafb570 e-flex e-con-boxed e-con e-child\" data-id=\"eafb570\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e9ddb elementor-widget elementor-widget-text-editor\" data-id=\"e6e9ddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Zu Beginn der Zusammenarbeit starteten wir mit klassischer Paid Social Media Performance-Beratung: Von der Optimierung der Kampagnenstruktur \u00fcber Zielgruppen zur Anzeigenerstellung. Durch vertiefte Zielgruppen- und KPI-Analysen sowie mehrwertorientierte Kampagnenans\u00e4tze konnten wir gemeinsam mit dem MediaShop-Team nicht nur signifikante Steigerungen der Conversion-Raten und des ROAS erzielen, sondern auch die organische Reichweite und die Engagement-Rate nachhaltig skalieren.<\/p><p>\ud83d\udca1 Ein besonders wertvoller Insight: Markenimage- und zielgruppenorientierte Branding-Kampagnen leisten einen signifikanten Beitrag zu positiven, kosteng\u00fcnstigen Conversion-Ergebnissen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2864fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d2864fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36c855e e-con-full e-flex e-con e-child\" data-id=\"36c855e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fb6d0a4 e-con-full e-flex e-con e-child\" data-id=\"fb6d0a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36ae71f e-con-full e-flex e-con e-child\" data-id=\"36ae71f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc33bf elementor-widget elementor-widget-heading\" data-id=\"6fc33bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Resultate<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5be948 e-flex e-con-boxed e-con e-child\" data-id=\"b5be948\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49eacda elementor-widget elementor-widget-text-editor\" data-id=\"49eacda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Die Zusammenarbeit mit dem herzlichen Team von MediaShop und MediaPlan war eine tolle Erfahrung! Gemeinsam haben wir in wenigen Monaten nicht nur die MediaShop-KPIs erfolgreich skaliert und Branding-Strategien optimiert, sondern konnten auch f\u00fcnf neue Marken erfolgreich in Social Media positionieren.<br \/>Damit konnten wir unsere angestrebten Ziele erfolgreich umsetzen und sogar \u00fcbertreffen!<\/p><p>Unsere wichtigsten Erkenntnisse, kurz zusammengefasst:<\/p><ul><li><strong>Mehrwert-orientierte Kampagnen steigerten Engagement &amp; Reichweite nachhaltig<\/strong>: Inhalte wurden st\u00e4rker auf individuelle Bed\u00fcrfnisse der Zielgruppen abgestimmt<\/li><li><strong>Eine holistische KPI-Betrachtung erm\u00f6glichte bessere Steuerung der Kampagnen<\/strong>: Nicht nur kurzfristige Conversions, sondern auch Markenwirkung wurde analysiert und die Ergebnisse gewinnbringend integriert.<\/li><li><strong>Branding-Aktionen hatten langfristig positiven Einfluss auf Performance-Ziele<\/strong>: Ein gest\u00e4rktes Brand Image senkte die Conversionkosten und erh\u00f6hte die Interaktionsraten.<\/li><li><strong>Langfristige Reduzierung der Werbekosten durch gesteigerte Markenbindung<\/strong>: Nachhaltige Kundenbeziehungen senken mittel- und langfristig Paid Media Kosten.<\/li><\/ul><p>Das Projekt endete planm\u00e4\u00dfig zu Vertragsende im Februar 2025.\u00a0<\/p><p>Ein herzliches Dankesch\u00f6n an das fantastische MediaShop-Team \u2013 es war eine gro\u00dfe Freude mit euch und hoffentlich auf bald! \ud83d\udc9b\ud83d\ude80<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57e6e0f e-con-full e-flex e-con e-child\" data-id=\"57e6e0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-467e085 elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"467e085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/collabeez.com\/news-projekte\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Mehr News &amp; Projekte<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Change Mangement, Transformation,  Kommunikation, Marketing, Social Media, Website, Corporate Identity, Content Strategy<\/p>","protected":false},"author":1,"featured_media":6959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[44,51,48,50,16,47],"class_list":["post-6742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projekte","tag-ci","tag-communications","tag-consulting","tag-kommunikation","tag-social-media","tag-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Plan - Collabeez<\/title>\n<meta name=\"description\" content=\"ZUKUNFTSGERICHTETE KOMMUNIKATION - IM INNEN UND NACH AUSSEN. 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