Understanding audiences. Creating value. Optimising campaigns.
Client
Media Plan GmbH /
MediaShop TV
Services
Social Media Strategy
Content Strategy
Performance Consultancy
Reporting
Brand Consulting
Year
2024-2025
In this project, we supported the agency Media Plan GmbH in the area of social media client management. We advised the client MediaShop TV on the conceptual and strategic direction of their social media campaigns.
Our responsibilities included detailed analyses and reporting across MediaShop.TV's channels (Facebook, Instagram, TikTok, Pinterest), strategic campaign recommendations for seasonal highlights, and the large-scale multichannel 25th anniversary campaign.
In addition, we conceptualised the (paid) social media launch for two renowned international brands in the beauty and lightweight goods sector, as well as three of MediaShop's own private label brands.
Analysis, Performance & Reporting
Strategic consulting for the performance optimisation of paid social media campaigns:
cross-platform across Meta, TikTok and Pinterest – including recommendations on high-performing content formats.
Analysis and optimisation of product, seasonal and highlight campaigns:
targeted evaluations to increase reach, engagement and conversion rates.
KPI-based performance analyses with actionable recommendations:
detailed evaluation of relevant key performance indicators for data-driven campaign strategy management.
Tool recommendations for analytics, reporting and project management:
selection and integration of suitable tools for efficient workflows and precise performance measurement.
Competitor and audience analyses for data-driven campaign optimisation:
identification of relevant market and audience insights for targeted positioning.
Concept, Strategy & Content
Social Media- Brand Launch:
conceptual development for five international FMCG brands in the DACH and NL markets, including budget planning recommendations as well as in-depth brand, audience and market analyses and monitoring.
Content strategies for seasonal campaigns:
creative concept development and editorial planning for key occasions such as New Year, Spring/Summer, Black Friday and Christmas, as well as product launches.
Multichannel campaign development for MediaShop's 25th anniversary:
including campaign concept, media planning and cross-channel execution to strengthen brand presence.
At the start of our collaboration, we began with classic paid social media performance consulting: from optimising campaign structure and audience targeting to ad creation. Through in-depth audience and KPI analyses as well as value-driven campaign approaches, we were able to work together with the MediaShop team to achieve not only significant increases in conversion rates and ROAS, but also to sustainably scale organic reach and engagement rate.
💡 A particularly valuable insight: brand image and audience-driven branding campaigns make a significant contribution to positive, cost-efficient conversion results.
Working with the wonderful team at MediaShop and MediaPlan was a great experience! Together, in just a few months, we not only successfully scaled MediaShop's KPIs and optimised branding strategies, but also successfully positioned five new brands across social media.
In doing so, we were able to meet our targets – and even exceed them!
Unsere wichtigsten Erkenntnisse, kurz zusammengefasst:
Das Projekt endete planmäßig zu Vertragsende im Februar 2025.
A heartfelt thank you to the fantastic MediaShop team – it was a true pleasure working with you, and hopefully see you again soon!
